HOW is this primer not more popular? I tried it for my first time this morning and I was eager to see how it settled throughout the day. I live in the desert where we are seeing 100-115 degree weather daily so by 2-3PM my foundation is already wearing off and separating. My skin is, I would say, mostly on the drier side, but I do get slightly oily in my T-zone. It’s been about 9-10 hours since I first put the primer on and my skin is still GLOWY and my foundation still looks great (Not the same as when I first put it on of course, but it set on my face well). The consistency of the primer reminded me of the IT Cosmetics tinted moisturizer. More on the thinker side and it is slightly tinted. Stress on the “slightly”. It is very moisturizing though. Just buy it girl.